Homegrown Content
A blog to help writers and businesses alike grow their copywriting skills.
How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice
While everyone was stuffing their Christmas stockings with dollar-store gifts – I was stuffing my schedule with deliverables. Yup, I had to cram a three month sized project into just one month.
7 Questions to Ask Yourself When Copywriting for Websites
You need a website, but do you have the goals in place? Ask yourself these 7 questions before implementing anything.
What Does a High-End Website Copywriter Do for You?
Ever wonder what’s the difference between a “wordsmith” writer and a copywriter who commands a higher fee? Answer: A lot.
How THIS Powerful Website Helped a Personal Finance App Lock In More Leads
Take a look at how we made growing your nest egg as simple as just a few steps. We defined this succinct, accessible brand’s values, mission, and core messages in a 5-page website.
3 Totally Bonkers DTC Brands Using Voice to Stand Out from the Crowd
These three DTC brands use copywriting and brand voice to show authenticity, relatability, and expertise in competitive markets.
Blog Introduction Templates: 10 Easy Ways to Start a Blog Post that Doesn’t Suck
I dissected over 100+ blog posts I’ve written to find similarities in my published writings to then create “introduction formulas.” Add them to your swipe file, make them yours, and get your articles done faster.
The Best Cafes, Coworking & Work Spaces For Digital Nomads In Barcelona
After living in Barcelona for 5+ years, I’ve had my fair share of cafe work sessions. Here are my top 10 places to get creative and work remotely in the city.
Mistakes You’re Making on Linkedin that Cost You Job Opportunities
Linkedin is so much more than work anniversaries and job status updates. It’s a buzzing social media platform with business leaders looking to connect, grow, and hire. Learn how to get started the right way.
How vs What: The Difference Between Brand Voice and Brand Messaging
When you don’t live and breathe copywriting, it could be easy to confuse things like brand voice and your messaging. So, what’s the difference? If you’re defining how you’d like to connect to and attract your ideal audience, you’ll need to read this one.
How to Tackle a Long-form Blog Post, Step by Step
Don’t let the white void of a blank page weigh you down. Here’s how to tackle things step by step.
The Art of Storytelling: What Creative Writers & Copywriters Have in Common
Frameworks, grammar rules, and point-of-view, creative writing and copywriting have a lot in common. Here's a look at how they intertwine.
The Secret Formula to Writing eCommerce Product Descriptions (as told by the Spongebob fam)
You only have a few lines of text to convince your hot leads that your product is to die for. Here's a little help with that.
dropping knowledge
Wisdom in your inbox
Want to be notified of new blog posts, so you can learn tips and tricks from a seasoned copywriter? Sign up below to get my newsletter.