Homegrown Content
A blog to help writers and businesses alike grow their copywriting skills.
How vs What: The Difference Between Brand Voice and Brand Messaging
When you don’t live and breathe copywriting, it could be easy to confuse things like brand voice and your messaging. So, what’s the difference? If you’re defining how you’d like to connect to and attract your ideal audience, you’ll need to read this one.
The Art of Storytelling: What Creative Writers & Copywriters Have in Common
Frameworks, grammar rules, and point-of-view, creative writing and copywriting have a lot in common. Here's a look at how they intertwine.
The Secret Formula to Writing eCommerce Product Descriptions (as told by the Spongebob fam)
You only have a few lines of text to convince your hot leads that your product is to die for. Here's a little help with that.
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