I write for leading skincare, cosmeceuticals, healthcare & wellness brands. Ascorbic acid, bakuchiol, and corneotherapy are the ABCs of my everyday vocab.
Below you’ll find snippets of brand strategy, 360°campaigns, copywriting, and SEO content creation. Some have been featured in Vogue, Instyle & more.
Articles Featured at Dermstore
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Lotion vs. Moisturizer: Which One Does Your Skin Need?
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How to Find Your Skin Undertone (Plus, the Best Colors for Warm Skin Tones)
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4 Benefits of a Sea Salt Soak + Our Top Picks
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11 Dietician-Approved Tips to Beat Post-Holiday Bloating
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Freckles vs. Moles: A Dermatologist Decodes Those Dots
Copywriting & Campaigns at ISDIN
“Thanks for all the fabulous writing over the last 6 months! Your talent and knowledge have been such a great addition to the team and ISDIN.”
— Greg Cameron, Creative Director
(Case Study at ISDIN) How to Plan & Write Seasonal Sales Emails for Ecommerce that Bring in Bank
Copywriting & Campaigns at KEEPS
“Kaleena is a joy to work with! She’s imaginative, thoughtful, and always timely. She truly embodies our brand voice and knows how to inspire action with her words.” — Allie Miller, Lead Copywriter
Articles Featured at Thirty Madison
(Parent Company of KEEPS)
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Types of Minoxidil for Hair Loss: Oral Minoxidil; Minoxidil Foam; and Minoxidil Solution
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The Ultimate Guide to Women's Hair Loss & Scalp Health
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5 Things to Know About PRP Hair Injections
