Trust Your Gut is on a mission to provide unprecedented access to colon health expertise via education, expert protocols, and a community ripe with support.
Deliverables:
Brand Voice
Website Design
Copywriting
Expert Gut Health, Harmony & Habits for Everyone
This summarizes the mission. By leading with authority (“expert”) we establish credibility, yet by ending on an inclusive word "(“everyone”) we bring authenticity and relatability back to the language. In between? A triumphant use of alliteration combined with the power of three (“Health, Harmony, Habits”).
Video Walkthrough of the entire website
Website Copywriting, Emails, Long pages
How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice
Creating a space where you feel confident, comfortable, and cared for.
One of the benefits Kaleena brings is that she’s the voice of reason.
“We’re differentiating ourselves big time from our competition. They’re focused on selling their product. Whereas we’re saying to people: ‘This is what you need to do and it makes perfect sense. And by the way, we have a set of products that will stop those problems.’ That’s a much more effective way to create a community with long-term relationships. Beautifully done!”
Steven Shook
Co-founder, Owner