Crafting ecommerce emails, landing and product pages, and ad copy that drive engagement and inspire action.
Deliverables:
Brand Voice
Emails
Product Pages
Ads
Ecommerce Emails
How to Plan & Write Seasonal Sales Emails for Ecommerce that Bring in Bank (with examples)
Landing Pages
Video Walkthrough
Advertisement
Starting with an image of a boxing glove to serve as inspiration, I was tasked with creating a winning ad to showcase a new study. To capture attention, the headline leads with authority — letting the strongest takeaway be the main headline. The subhead uses language (“powers”) to match the creative visuals, while bringing more clarity to the message as a whole. The language adheres to legal compliance, opting for general results (“better”, “happier”).
To launch a new product line featuring the ingredient melatonin, ISDIN needed taglines that could work for any item in the lineup, aiming to engage customers to purchase the entire routine, thus increasing AOV. This new lineup would have gold-plated details, something new and different from their other items, giving it a more luxurious and sophisticated feel. To match these details, I lead with a play on words (“gold standard”) that matches the visuals, while also positioning the routine as a must-have. I then highlight the benefit (“overnight repair”), and end with the feature (“powered by melatonin”).
Le Mini Macaron added a black gel nail polish set to its repertoire and needed digital banners to highlight the launch. Jiving off the idea that black is universally flattering, I simplified the tone to match their hip, young audience, settling on “Black is always a good idea.” This text leads with the new color, helping to grab attention without being overly salesy. We then added “New in Licorice!” for clarity and excitability.
Creating a space where you feel confident, comfortable, and cared for.
“Proactive, extremely skincare savvy and educated. Efficient would be too small a word, as she is much more. My only regret is that she doesn’t write in French!”
Michele Evrard
Founder, Cosmetics 27 Paris